Alcohol companies are highly skilled in psychologically influencing cultural norms and behaviors. This type of influencing is designed to associate the vast majority of activities and contexts with alcohol. In other words, alcohol producers want to create and position products for specific moments of consumption; enjoying a game, listening to music, showering breakfast, relaxing after work, and sharing a meal.

This town hall will discuss why7 and how these types of advertisements are successful and how they distort the truth regarding alcohol issues in our communities.

Free and Open to the Public